Maximizing Holiday Value: The Strategic Value of Early Pay Later Visibility

Early Visibility of Pay Later Options Drives Higher Holiday Spend for 60M Shoppers

Maximizing Holiday Value: The Strategic Value of Early Pay Later Visibility

The holiday season is upon us, and consumers are spending. And they spend more at merchants showcasing pay-later solutions during the shopping journey, according to a study of 5,248 U.S. consumers. PYMNTS Intelligence and Splitit’s latest collaboration, “Maximizing Holiday Value: The Strategic Value of Early Pay Later Visibility,” has the insights you need. Read it now.

Inside the November Study

  • 68%: Share of general-purpose installment users who choose pay-later plans before checkout
  • 43%: Share of holiday shoppers who say pay later options influence their merchant choice
  • 52%: Share of millennials who report feeling more comfortable making larger purchases using pay-later plans

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