Merchants’ Evolving Perspective on the Value of Card-Linked Pay Later Plans

Why Merchants Prefer Card-Linked Pay Later Options

Merchants’ Evolving Perspective on the Value of Card-Linked Pay Later Plans

At the end of the day, commerce is about getting customers to spend more. It’s one of the reasons installment plans have become so popular. Now PYMNTS Intelligence’s latest research shows that installment plans linked to existing general-purpose credit cards accomplish that goal better than BNPL plans. PYMNTS Intelligence’s latest 34-page report, “Merchants’ Evolving Perspective on the Value of Card-Linked Pay Later Plans,” a collaboration with Splitit, features seven charts exploring why card-linked installment plans appeal to merchants.

Inside the June Study

  • 2x: Consumers spend more than twice as much on card-linked plans
  • 53%: Portion of merchants that think consumers would buy higher-priced items or services if card-linked installment plan options were presented before checkout
  • 70%: Share of firms that face barriers to entry such as integration challenges with pay later program

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