The 2022 Restaurant Digital Divide: Restaurant Apps And Websites In The Spotlight
Restaurants’ Apps and Sites Take a Bite Out of Aggregators
According to a new PYMNTS survey of nearly 2,000 consumers, just 8% of consumers used aggregators for their most recent restaurant purchases — yet twice as many ordered directly from restaurants’ apps or websites. In “The 2022 Restaurant Digital Divide: Restaurant Apps And Websites In The Spotlight,” PYMNTS reveals why aggregator use is falling by the wayside.
Inside the October Report
- 19%: Share of frequent dine-in customers who said they are in a hurry when purchasing restaurant meals
- 56%: Share of frequent aggregator users who said quick turnaround on meal orders drives their engagement with that channel
- 5%: Share of diners mostly ordering restaurant meals for pickup who use aggregators for most of their restaurant purchases
