FlexPay - The State Of Subscription Business: Best Practices And Business Performance Drivers - January 2023 - Explore the connection between payment issues and customer churn and learn how subscription firms effectively manage these challenges

Best Practices And Business Performance Drivers

Subscription Businesses That Measure Lifetime Customer Value Outperform Competitors 

Although 58% of subscription businesses track metrics that measure the outcome of the customer’s relationship, only 8.5% measure customer lifetime value. “The State Of Subscription Business: Best Practices And Business Performance Drivers,” a collaboration with FlexPay, examines the business performance of 200 subscription companies to examine the role of managing and measuring LTV on the top line.

Inside the January Report

  • 5%: Portion of subscription-focused firms that actively monitor and analyze customer LTV
  • 50%: Share of total customer churn in the subscription industry caused by involuntary churn due to failed payments
  • $278M: Estimated lost revenue for the subscription industry over the past 12 months due to failed payments

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