Device Overload: Super Apps Promise Digital Consolidation
Super Apps For The Super Connected – October 2022
Forty percent of millennials want to cut through their tangled online lives with a single, central command hub — a “super app” — and they are not alone. For “Super Apps For The Super Connected,” a collaboration with PayPal, PYMNTS surveyed 9,904 consumers across four countries to explore the global demand for streamlined engagement with the ConnectedEconomy™.
Inside the October Report
- 96M: Projected number of consumers across the U.S., the U.K., Australia and Germany who want to use a super app
- 2: Average number of digital activities in which consumers engage monthly
- 9: Average number of digital activities in which millennials engage monthly
