Buy Now, Pay Later

Carhartt Outfits Tradespeople With Installment Payment Plans

Buy Now, Pay Later

The “Buy Now, Pay Later Tracker®,” a PYMNTS and Afterpay collaboration, brings you the latest news and research from the buy now, pay later space. The March edition offers new insights into how installment payment plans can help merchants convert younger customers and develop greater brand awareness.

Inside the March Tracker

  • An interview with Anna Cole, director of direct-to-consumer global digital platforms at Carhartt, on how installment payment plans can help workwear brands make merchandise more affordable to younger professionals as well as increase their order and ticket sizes
  • Recent headlines from the space, including how BNPL is expected to represent 10% of all eCommerce spend in the United Kingdom by 2024 and how Macy’s is debuting installment payment options to draw in younger customers
  • A Deep Dive examining how BNPL use varies across generations and why such options appeal to younger consumers with more limited financial resources

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