Buy Now, Pay Later Tracker® – April 2021

Consumers Turn To Installment Payment Plans For Premium Purchases

Buy Now, Pay Later Tracker® – April 2021

Long-lasting, reusable alternatives can be budget savers — but only if shoppers can afford premium items’ steeper upfront costs. In the “Buy Now, Pay Later Tracker®,” a collaboration with Afterpay, underwear retailer Thinx’s Alice Warren explains why more consumers are likely to tap installment payment plans for premium products in the future.

Inside the April Tracker

  • An interview with Alice Warren, director of customer experience at feminine care products retailer Thinx, on how installment payment options can help brands win over new customers looking to purchase premium products
  • Recent headlines from the space, including how online shoppers in New Zealand could be using BNPL more often than credit cards by 2024 and how 47% of Indian women tried installment payments for the first time during the pandemic
  • A Deep Dive examining shifting consumer payment preferences, including which shoppers are turning to BNPL options and how the use of installment payment plans is evolving

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