Mercado Libre Says LatAm’s $382B eCommerce Market Is Complex but Rewarding
Global Commerce: Harnessing The $382B Latin American eCommerce Market
Even though the region’s $382 billion eCommerce market is projected to nearly double by 2025, Mercado Libre’s Karen Bruck tells PYMNTS for the new edition of the “Global Commerce Tracker®,” a collaboration with Worldline, that foreign merchants looking to gain a foothold there need to first understand the market’s particulars.
Inside the November Tracker
- Karen Bruck, vice president of commerce and strategic initiatives at Mercado Libre, discusses the unique opportunities and challenges of Latin American eCommerce
- Amazon and Flatfee bet big on the surging Latin American digital retail market
- Mobile shopping and buy now, pay later could be the wave of the future for LatAm shoppers