Türkiye Is Open for Global eCommerce, but New Regulation May Be a Hurdle
Capturing Türkiye’s eCommerce Opportunity
With eCommerce growth eclipsing that of Europe or the U.S., Türkiye offers a prime opportunity for global sellers, but new regulation will change how eCommerce business is done, Worldline’s Michael Bilotta and Roman Tazetdinov explain in the “Global Commerce Tracker®,” a collaboration with Worldline.
Inside the April Tracker
- Worldline’s Guillame Tournand, vice president of growth and digital commerce, and Michael Bilotta, head of digital services, detail what makes the Turkish eCommerce market a unique investment prospect.
- Retail sales in Türkiye are seeing a renaissance, growing 34% year over year this January — the fastest pace since 2021.
- PYMNTS explores the potential benefits and challenges of doing business in Türkiye, including digital payment methods and impending regulation.
