Making Loyalty Work For Small Businesses

Making Loyalty Work For Small Businesses

Loyalty Turns Australia’s Convenience Shoppers Into SMB Fans

Convenience is king for 45 percent of Australia’s shoppers who choose to shop with businesses based on their location. In Making Loyalty Work For Small Businesses: Australia Edition, PYMNTS surveys 1,051 consumers to learn how SMBs down under can leverage loyalty programs to drive engagement among these convenience-loving local shoppers and turn them into repeat customers.

Inside the July study:

  • 22 percent: Share of Australian consumers who shop regularly with local businesses
  • 45 percent: Portion of Australian shoppers who purchase locally in part for convenient store locations
  • 41 percent: Share of Australian consumers who want banks to operate local loyalty programs

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