Social Commerce

Social Commerce
Musk Hints of Twitter Bankruptcy in Bid to Cut Costs
November 10, 2022

Elon Musk has reportedly told Twitter employees that the company could go bankrupt.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Social Commerce
TikTok Cuts Revenue Goal as Social Media Ad Spend Falls
November 09, 2022

Social media platform TikTok has reduced its revenue target for the year by as much as $2 billion amid flagging advertising and eCommerce sales. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Social Commerce
Meta Offers Creators More Tools to Earn Income
November 03, 2022

Meta has unveiled a series of tools designed to help creators earn money on its Facebook and Instagram platforms. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Social Commerce
Pinterest Cranks up the Volume on Idea Pins With Music Label Partners
October 19, 2022

Pinterest is partnering with Warner Music Group and other record labels to crank up the volume on its Idea Pins feature with the expansion of its existing royalty-free song library to include licensed tracks powered by B2B digital music solutions platform 7Digital. Get the Full Story Complete...

Social Commerce
Meta Unveils New Ad Formats for Reels, Instagram
October 04, 2022

Meta Platforms has announced a series of new ad formats designed to help advertisers reach their audience based on how they spend their time on the company’s platforms. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Social Commerce
LTK Debuts in-App Purchases so Consumers Can Shop Influencer Picks
September 27, 2022

Influencer and creator commerce has heated up considerably since Apple and Google clamped down on the use of tracking cookies, making direct-to-consumer (D2C) connections aided by influencers critically important to sales efforts for many brands. Get the Full Story Complete the form to unlock this...

Social Commerce
YouTube Expands Partnership Program With Ads in Shorts Videos
September 20, 2022

YouTube is adding ways for content creators to make money from Shorts videos, a company post said Tuesday (Sept. 20). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Social Commerce
Walmart Connect Launches Program to Boost Social Commerce
September 20, 2022

Aiming to innovate new ways for suppliers and sellers to connect with customers, Walmart Connect has announced an Innovation Partner program that will help advertisers access channels such as social feeds, entertainment, t-commerce and live streaming during the holiday season. Get the Full Story Complete...

Social Commerce
Instagram to Retool Shopping Experience, Focus More on Ads
September 06, 2022

Instagram will be cutting back on its shopping features, according to a report Tuesday (Sept. 6) from The Information, citing an internal memo the company sent to staff. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...