Social Commerce

Social Commerce
Pinterest Lures Influencers With Shoppable Pins
July 27, 2021

Online sharing site Pinterest is moving to make inroads into the social commerce movement and extending tools to help creators monetize their pins. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Social Commerce
Snapchat, Twitter Gains Reflect Social Media’s Growing Commerce Ambitions
July 23, 2021

It was a good day in earnings for social media networks yesterday, as both Twitter and Snap Inc. reported their strongest growth in years, narrowing losses, major advances to their active user counts and ambitions to do more with their social media platforms to insert...

Social Commerce
YouTube’s New ‘Super Thanks’ Feature Marks Evolution, Potential Of The Digital Tip Jar
July 21, 2021

The proverbial tip jar is getting a bit of a digital makeover, as startups and big names are looking to maintain their hold on content creators by making it easier for those artists, performers and influencers to be paid.   Get the Full Story Complete the...

Social Commerce
YouTube’s ‘Super Thanks’ Tool Allows Users To Tip Creators
July 20, 2021

YouTube’s new “Super Thanks” tool will allow users to tip creators from one of four price points between $2 and $50, or whatever the regional equivalent is, The Verge reported Tuesday (July 20). Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Social Commerce
Yelp Debuts D2C Platform Yelp Audiences
July 14, 2021

Yelp’s new “Yelp Audiences” platform will help advertisers target consumers around the web, according to a press release. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Social Commerce
Facebook To Invest Over $1B In Creator Incentives
July 14, 2021

Facebook announced it will invest more than $1 billion by the end of 2022 in “programs that give creators new ways to earn money for the content they create on Facebook and Instagram,” according to a Wednesday (July 14) company blog post. Get the Full...

Social Commerce
Instagram Tries Out ‘Reshare’ Button To Boost Engagement
July 14, 2021

Instagram is testing a new feature that will let users promote other people’s content by allowing account holders to add a “reshare” button on top of their stories, posts and videos, Bloomberg reported. Get the Full Story Complete the form to unlock this article and...

Social Commerce
Facebook Pay Available Off Facebook, Starting With Shopify In August
July 14, 2021

The cozy and consolidated universe of payment and digital wallet providers got a little less comfortable on Wednesday (July 14) after social media giant Facebook announced that its Facebook Pay service will, for the first time, be available off of its own platform, starting with...

Social Commerce
Shopstreaming On The Rise In US, But Remains Aimed At Female Shoppers
July 13, 2021

Pushed by the pandemic, the first half of 2021 has seen an explosion in shoppable streaming, as retailers and brands have rushed to find a new way to reach — and sell to — home-based consumers. Get the Full Story Complete the form to unlock...