Social Commerce

Social Commerce
Walmart Plans First Social Commerce Livestream On TikTok
December 17, 2020

Retail giant Walmart is teaming up with the social media platform TikTok to offer shoppable product offerings directly within the app’s chat window. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Social Commerce
YouTube’s Brief Outage Focuses Attention On Its Growing Commerce Role
December 14, 2020

Google’s massive outage on Monday (Dec. 14) showed not only how much the world relies on services like Gmail, but also spotlighted the company’s YouTube video-sharing service as a global advertising and entertainment medium. Get the Full Story Complete the form to unlock this article...

Social Commerce
L’Oréal, Instagram Lead Late-Year Social Commerce Push
December 10, 2020

The social commerce category is finishing the year with a flourish. New announcements from Instagram, L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Get the Full Story Complete the form to unlock this article...

Social Commerce
Instagram Introduces Its New Reels Shopping Feature, A TikTok Competitor
December 10, 2020

Instagram is on a roll — with new features that include its introduction of shopping to IGTV, its standalone video for Android and iOS smartphones. Also: an Instagram redesign included new tabs to spotlight Shops, its eCommerce section, and Reels, its area for creators’ short...

Social Commerce
WhatsApp Rolls Out Shopping Cart Feature For Easier In-App Buying
December 08, 2020

Facebook-owned WhatsApp is rolling out a new shopping cart feature that works in conjunction with its Catalogs tool, making it easier for users to shop in-app directly from the chat window. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Social Commerce
Instagram Rolls Out Dedicated Home Screen Tabs For Shopping, Videos
November 12, 2020

An Instagram redesign will feature two new tabs to spotlight Shops, its eCommerce section, and Reels, its area for creators’ short videos.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Social Commerce
TikTok Adds New In-App Donation Option
November 11, 2020

TikTok users can now feature the nonprofit of their choice in their profile to encourage others to donate, reported SocialMediaToday. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Social Commerce
Chinese Advertising Generates $27B For TikTok’s ByteDance
November 11, 2020

ByteDance is now firmly positioned as the second-biggest platform in China by digital advertising dollars, closing in on Alibaba’s lead and bumping Baidu, according to a Reuters report citing two sources.  Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Social Commerce
Pinterest Gains Advertisers As It Competes With Other Social Networks
November 03, 2020

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity. While Facebook was never mentioned by name...