Bleacher Report, a millennial-focused sports website, has been steadily expanding into the sports betting space, attracting a new generation of gamblers who don’t consider sports gambling a bad thing, according to a report by CNBC. Get the Full Story Complete the form to unlock this...
In an effort to have big pharma companies advertise on Snapchat, the social media platform is reportedly pitching itself as a friendlier alternative to Twitter and Facebook. The idea is that younger people might be more open to ads focusing on health matters — and...
Instagram, the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Snap Inc. saw its stock price leap skyward 21 percent after it announced earnings yesterday (Feb. 5) that beat expert predictions across the board. Snap is still reporting losses, but they were narrower than expected during the December quarter — and it seems the social...
In some ways, Strava is a very much like any social media platform, albeit with a slightly narrower focus than most. Founded as an online portal for bicycling enthusiasts in 2009, Strava it bills itself as “the social network for athletes,” has taken in $70...
Facebook is bringing augmented reality (AR) to its News Feed, providing advertisers with a new way to reach potential customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
Context is everything, a truism that is becoming increasingly true when it comes to commerce in the digital age. Having what a customer wants is important (and probably always will be), but it’s important not to merely have the goods — one must be able to...
YouTube is letting video uploaders make more money if they have more than 100,000 followers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...
Beloved by younger millennials and up-and-coming Generation Z members, Snapchat is the little social media engine that could in an era when it seemed the social media die had all been cast (and where Facebook won most of the rolls). However, beloved and profitable are...
