B2B Platforms Turn Embedded Finance Into a Revenue Engine

B2B Platforms Expand Embedded Finance to Enhance Customer Experience, Drive Revenue

“B2B Platforms Expand Embedded Finance to Enhance Customer Experience, Drive Revenue,” a PYMNTS Intelligence and Marqeta collaboration, explores how embedded finance has become a defining competitive edge for B2B platforms. Drawing on insights from 30 heads of payment at U.S. B2B platforms, the report reveals a market in transition. Download your copy now.

Inside the December Study
  • More than half of B2B platforms report direct revenue increases from embedded finance, with larger platforms seeing the strongest lift.
  • Firms show greater interest in upgrading existing capabilities—especially digital wallets, payments and payouts—than in launching entirely new features.
  • Platforms say seamless integration with existing systems, strong regulatory compliance and effective risk management matter more than traditional ROI metrics.

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    Subscribeto our daily newsletter, PYMNTS Today.

    Embedded Finance Grows Up

    Retailers Expand Embedded Finance to Unlock Control and Customization