Retailers Expand Embedded Finance to Unlock Control and Customization

Compliance Becomes the New Competitive Edge in Embedded Finance

Retailers Expand Embedded Finance to Unlock Control and Customization

Retailers aren’t just embedding finance. They’re rebuilding the customer experience around it. Nearly every major brand now uses embedded tools to boost loyalty, speed checkout and unlock new revenue streams, but the same innovation is colliding with regulatory risk. Download your copy of “Retailers Expand Embedded Finance to Unlock Control and Customization,” a collaboration between PYMNTS Intelligence and Marqeta, now.

Inside the November Report

  • Embedded finance boosts loyalty and efficiency: Eight in 10 retailers say it enhances customer experience, while two-thirds report operational gains.
  • Compliance defines success: Nearly nine in 10 firms face regulatory challenges, making fraud prevention and risk management top criteria for vendor selection.
  • Leaders and laggards: Retailers that treat embedded finance as a strategic growth driver—not a back-end add-on—gain control, customization and competitive edge.

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