Enterprises Race to Build ‘Know Your Agent’ Defenses Against AI Bots

How Enterprises Can Build a ’Know Your Agent’ Defense: Digital Identity Verification in the Age of Bots

As AI agents begin shopping, booking, and transacting on behalf of consumers and businesses, enterprises face a new challenge: verifying not just people, but the machines acting on their behalf. “How Enterprises Can Build a ’Know Your Agent’ Defense: Digital Identity Verification in the Age of Bots,” a PYMNTS Intelligence and Trulioo collaboration, explores why the next frontier in digital identity may be “Know Your Agent.”

Inside the March Framework
  • Nearly 90% of organizations say managing bot activity is now a challenge, as AI-powered agents increasingly interact with platforms alongside human users.
  • Weak or outdated controls allow malicious bots to slip through while legitimate users are mistakenly blocked, contributing to nearly $100 billion in annual fraud losses and missed revenue opportunities.
  • A five-layer verification architecture integrates KYC and KYB, adding new capabilities to authenticate autonomous agents, monitor behavior in real time and maintain trust across digital transactions.

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    Digital Identity Framework

    Identity at Scale: Where KYC/KYB Touchpoints Create (or Contain) Agent Risk
    When ‘Good Enough’ Isn’t Enough: Digital Identity Verification in the Age of Bots and Agents