Building A Better Online Checkout Experience: The Key Features That Matter To Customers
How Merchants Turn Deal Chasers Into Loyal Customers at Checkout
More consumers chase deals than stay loyal to a merchant, especially now. “Building A Better Online Checkout Experience: The Key Features That Matter To Customers,” a PYMNTS and Checkout.com survey of 2,030 US consumers, zeros in on the 10 checkout features that could turn that around.
Inside the September Report
27%: Portion of consumers who reported at least one transaction-related challenge during their most recent purchase at an online marketplace
19%: Share of shoppers who encountered payment-processing challenges during their most recent checkout at a social media marketplace
72%: Portion of customers who took advantage of the flexibility to use a preferred payment method during their most recent eCommerce checkout