The Gender Divide

Grocery Habits Reveal Wider Online Gender Divide

For the latest “The ConnectedEconomy™ Monthly Report: The Gender Divide,” PYMNTS surveyed 2,669 consumers to reveal key differences in how women and men use the internet to buy their food and groceries — and how that divergence aligns with online engagement trends at large.

Inside the November/December Report
  • 67M: Number of men who recently placed online restaurant orders online
  • 55%: Share of women with children who order groceries via same-day delivery
  • 28%: Portion of women who recently ordered groceries online via same-day delivery app