The Consumer-Centric Authentication Playbook: In Search Of Authentication Controls, a PYMNTS and Entersekt collaboration, is based on a survey of 2,835 U.S. consumers regarding their mobile banking app usage and expectations. The Playbook includes more than 300 data points highlighting what consumers want from their mobile banking app experiences, including transaction-specific authentication controls and enhanced security features.
Key Findings In the Consumer-Centric Authentication Playbook Include:
- 89.1 percent of consumers who use banking apps want the ability to set additional login requirements
- 65.5 percent of consumers want to be able to authenticate account-to-account transfers
- 70.2 percent of consumers want authentication controls for added security
- 39.9 percent of consumers use apps that offer transaction-specific authentication controls