D2C And The New Brand Loyalty Opportunity

DTC And The New Brand Loyalty Opportunity, a collaboration with sticky.io, examines shifts in the consumer-packaged goods (CPG) market since the onset of the pandemic and the digital channels used to purchase them. The study is based on a survey of 2,188 U.S. consumers.

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Inside the August study:

  • 60.6 percent: Share of consumers that increased their use of online D2C channels to purchase food and beverage products during the pandemic
  • 44.5 percent: Portion of D2C shoppers that used the channel because it allowed them to find a full range of products in stock
  • 51.7 percent: Share of consumers that made CPG purchases from new brands since the pandemic’s onset

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