Holiday Shopping 2022: Deal Or No Deal

It’s ‘Deal or No Deal’ for Cash-Strapped Holiday Shoppers

New holiday shopping data from a study of 2,439 U.S. consumers finds that half are cutting back on holiday spending because they don’t have the money, and 56 million consumers are opting out of holiday shopping altogether.

Inside the December Report
  • 25%: Share of low-income consumers planning to skip holiday shopping this year
  • 50%: Share of holiday shoppers spending less this year because they have less disposable income
  • 98M: Number of consumers planning to finance holiday purchases