PYMNTS - The 2022 Restaurant Digital Divide: Restaurant Apps And Websites In The Spotlight - October 2022 - Explore consumer behaviors and preferences when ordering from restaurants via third- or first-party apps and websites and how restaurants can leverage more advanced digital solutions to help beat aggregators

The 2022 Restaurant Digital Divide: Restaurant Apps And Websites In The Spotlight

Restaurants' Apps and Sites Take a Bite Out of Aggregators According to a new PYMNTS survey of nearly 2,000 consumers, just 8% of consumers used aggregators for their most recent restaurant purchases — yet twice as many ordered directly from restaurants’ apps or websites. In “The 2022 Restaurant Digital Divide: Restaurant Apps And Websites In The Spotlight,” PYMNTS reveals why aggregator use is falling by the wayside.  
Inside the October Report
  • 19%: Share of frequent dine-in customers who said they are in a hurry when purchasing restaurant meals
  • 56%: Share of frequent aggregator users who said quick turnaround on meal orders drives their engagement with that channel
  • 5%: Share of diners mostly ordering restaurant meals for pickup who use aggregators for most of their restaurant purchases

Restaurant Digital Divide Report

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