Engaging Consumers Across Channels And Devices

FIs Now Judged by Ease of Digital, Cross-Device Account Access It’s no longer enough for financial institutions to offer consumers traditional ways of interacting with accounts — FIs are now being judged on how integrated and easy it is to access various account information. The Future Of Authentication In Financial Services, a PYMNTS and Entersekt collaboration, surveyed over 2,700 consumers to find out how consistent, cross-device experiences can engage consumers and boost their trust.
Inside the April Report
  • 72%: Share of online brokerage consumers who use online accounts and find them "very" or "extremely" trustworthy
  • 71%: Share of consumers who use online accounts with their financial services providers
  • 65%: Share of baby boomers and seniors who use computer-based browsers to access their online accounts

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