Mastering Multichannel Commerce

The Mastering Multichannel Commerce Playbook: The New Retail Reality is a research-based report examining how companies can pursue digital paths to market in a changing economic landscape. The study was done in collaboration with Citi.

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Inside the August report:

  • 27 percent: Share of total U.S. retail sales that were transacted online in April 2020
  • $17.75 billion: Estimated value of online D2C sales in the U.S. in 2020
  • $1.8 trillion: Forecast volume of sales transacted on B2B eCommerce platforms in 2023

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