Who Are You? Verifying Digital Identity In The Sharing Economy

The Who Are You? Verifying Digital Identity In The Sharing Economy report examines the demographic, economic and behavioral trends governing how consumers sign up for, log into and use digital sharing economy platforms. Our in-depth survey collected and analyzed response data from more than 1,500 American consumers to learn how their chosen platforms’ identity authentication and verification systems enhance data security and foster broader ecosystem growth.

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Key findings in this study include:

  • 24.3 percent: Share of consumers are asked to submit their identification online when signing up for new ridesharing platforms
  • 19.5: Portion of sharing economy platform users are asked to verify their digital identities by providing identification at physical locations
  • 21.7 percent: Share of homesharing platform users are asked to verify their identities by providing identification at physical locations

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