Set it and forget it has proven to be a massive top line benefit for subscription companies. A recent study by Stanford economists estimated that auto-renewals, customer “inertia” and “inattention” has helped boost the revenues of some subscription companies by a range of 14% to...
Social media platform X is reportedly testing three tiers of premium service. The company formerly known as Twitter is considering splitting its current $7.99 per month plan into Basic, Standard and Plus variations, allowing it to charge customers different amounts based on the number of ads...
A hallmark of subscription startups has always been the lure of recurring revenues. A recurring theme has also been that profits are elusive — and sometimes the pressures on the business itself prove insurmountable. As a result, entire verticals have been refashioned — for example, the...
As restaurants look to drive traffic and frequency, Taco Bell is bringing back its taco subscription. The quick-service restaurant (QSR) giant announced Tuesday (Oct. 3) that it is bringing back its Taco Lover’s Pass, offering loyalty members one free taco a day for 30 days...
In the highly competitive world of retail subscription commerce, winning over loyal customers is crucial for providers to secure a lion’s share of revenue. In “How Retail Subscription Merchants Can Win and Retain High LTV Customers,” PYMNTS Intelligence draws on a survey of nearly 2,100...
TikTok is testing an ad-free monthly subscription plan. Code within the short-form video app suggests that the platform is exploring this new option, Android Authority reported Monday (Oct. 2). Reached by PYMNTS, a TikTok spokesperson said this offering is being tested in one market outside the United States....
The Walt Disney Co. has reportedly begun taking steps to restrict account sharing on its Disney+ streaming platform. The subscriber agreement for the upcoming launch of its ad-supported service tier in Canada provides insight into the company’s approach, Seeking Alpha reported Wednesday (Sept. 27). Disney did not immediately...
As dating apps look to drive more revenue from their most active users, adding premium subscription tiers, Tinder is reportedly launching a VIP membership for as much as $499 a month. The app’s parent company, Match Group, which owns a range of popular dating apps and...
In 2022, the subscription eCommerce market was valued at $96.61 billion, according to ReportLinker. As consumers increasingly embrace subscriptions, the sector is projected to be worth $2.4 trillion by 2028. These projections come as services as diverse as streaming platforms, meal kit deliveries and fitness...