Generation Z

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
March 03, 2025  |  Consumer Insights

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS...

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An Ode to Malls as Gen Z Craves IRL Experiences
An Ode to Malls as Gen Z Craves IRL Experiences
February 22, 2025  |  Retail

“The currency of now” takes on a decidedly different form in this poem about the mall’s resurgence. It celebrates the brick-and-mortar comeback fueled by Gen...

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72% of Zillennials Trust Recommendations More Than Ads When Shopping
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025  |  Consumer Insights

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social...

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Amex: Card Spending by Millennials and Gen Z Up 16%
Amex: Card Spending by Millennials and Gen Z Up 16%
January 24, 2025  |  Earnings

Young consumers are keeping credit card spending buoyant, especially for American Express, which saw millennials and members of Generation Z increase their spending by double...

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Generational Divide in Online Shopping? Not So Fast, Says New Report
Generational Divide in Online Shopping? Not So Fast, Says New Report
January 22, 2025  |  Credit Cards

Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. However, PYMNTS Intelligence research from...

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Truist Blends Innovation With Operational Stability and Digital Efficiency
Truist Blends Innovation With Operational Stability and Digital Efficiency
January 17, 2025  |  Earnings

Truist Financial’s fourth-quarter and full-year 2024 earnings results, reported Friday (Jan. 17), provide a snapshot of a company seeking to grapple with digital disruption and...

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60% of US Consumers Use P2P Apps to Pay Bills
60% of US Consumers Use P2P Apps to Pay Bills
January 16, 2025  |  Consumer Payments

Peer-to-peer (P2P) payment platforms have gained popularity, especially among young consumers who value quick and seamless transactions. As adoption expands, however, these platforms face the...

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57% of Consumers Received Financial Advice in 2023
57% of Consumers Received Financial Advice in 2023
January 13, 2025  |  Consumer Insights

Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds...

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