Generation Z

73% of Gen Z Identify as ‘Reactors’ in New Study

73% of Gen Z Identify as ‘Reactors’ in New Study
73% of Gen Z Identify as ‘Reactors’ in New Study
May 29, 2025  |  Consumer Finance

A shift is underway in how consumers in the United States manage their finances, and high earners are increasingly exhibiting reactive money habits. The PYMNTS...

READ MORE >
Credit Unions Double Down on Financial Controls to Boost Member Growth
Credit Unions Double Down on Financial Controls to Boost Member Growth
May 28, 2025  |  Credit Unions

For small firms, punching above their weight is key to survival. In financial services, where the global footprint of megabanks can cast a wide shadow...

READ MORE >
B2B Payments Have a $120 Trillion Generational Divide
B2B Payments Have a $120 Trillion Generational Divide
May 27, 2025  |  B2B Payments

The future of B2B payments is getting closer than it looks. As young generations take on more influence in procurement and finance, the demand for...

READ MORE >
47% of Consumers Check Customer Feedback Before Buying Recommended Items
47% of Consumers Check Customer Feedback Before Buying Recommended Items
May 15, 2025  |  Social Commerce

Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social...

READ MORE >
Nearly 100% of Consumers Globally Engage Digitally Monthly
Nearly 100% of Consumers Globally Engage Digitally Monthly
May 08, 2025  |  Consumer Insights

Digital activity is becoming nearly ubiquitous across the globe, though the intensity and nature of engagement reveal significant disparities linked to demographics, geography and infrastructure,...

READ MORE >
Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
May 06, 2025  |  Retail

Instacart is reportedly rolling out an app targeting Generation Z consumers, centered around group orders of drinks and party snacks. This app, Fizz, lets multiple...

READ MORE >
Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
April 17, 2025  |  Earnings

If the general attitude of global business is based on economic uncertainty, American Express (Amex) never got that email. The company is greeting the balance...

READ MORE >
InvestiFi President: Credit Unions Must Offer Digital Investing to Retain Gen Z
InvestiFi President: Credit Unions Must Offer Digital Investing to Retain Gen Z
April 15, 2025  |  Credit Unions

Banks, especially small banks such as credit unions and community banks, risk losing account holders to investing platforms. The checking and savings accounts housed in...

READ MORE >