The problem with most athletic wear is that no matter how well it works, no matter how comfortable it is and no matter how much...
Soon all the single ladies (and the non-single ones) will be able to buy Adidas-branded Beyoncé clothes and shoes. Bloomberg reported on Thursday (April 4)...
There is a certain push toward perfectionism in athletic wear — some of that Nike “Just do it” ethos tends to permeate the market segment...
For most firms, referring to products as “Space Age” is a marketing strategy. For Oros, a cold weather apparel firm founded by Michael Markesbery and...
Sales at lululemon athletica have fared well despite retail industry woes, but the company has experienced a challenging start to the year on the executive...
With its five years as a fashion brand, Fabletics is seeking to grow and expand its brick-and-mortar footprint. The retailer intends to open 75 stores...
Fabletics, the activewear company founded by actress Kate Hudson, is a brand often associated with fitness (and fitness lovers), which is why it might be...
Target and Walmart proved that consumers are willing – indeed, eager – to buy their groceries where they are already shopping for clothing and other...
Lululemon Athletica was set for its biggest one-day percentage loss in more than eight years after the company warned investors that first-quarter sales would fall,...