Adobe

Adobe To Embed AI Into Email Marketing Tools
Adobe To Embed AI Into Email Marketing Tools
August 30, 2017  |  Innovation

Adobe, which Tuesday (Aug. 29) rolled out a slew of new features for its Adobe Campaign email marketing tools, is gearing up to embed some...

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The Secrets To Subscription Success
The Secrets To Subscription Success
July 14, 2017  |  Subscriptions

Who doesn’t love a free trial? PYMNTS CEO Karen Webster knows a guy who loves them so much that he keeps an Excel spreadsheet outlining...

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Adobe Pays Paltry $1 Million Fine Over Hack In 2013
Adobe Pays Paltry $1 Million Fine Over Hack In 2013
November 18, 2016  |  Security & Fraud

Adobe is reportedly only paying $1 million over a lawsuit that has to deal with its data breach back in 2013 that put the payment...

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Where And When Consumers Check Email
Where And When Consumers Check Email
August 28, 2015  |  Mobile Commerce

So now we know why everyone takes so long in the bathroom. They’re checking email. And doing other stuff, of course. But checking email, too,...

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Lyft’s Employee Expense Account Plan
Lyft’s Employee Expense Account Plan
November 16, 2014  |  B2B Payments

Considering how much time employees spending filling out expense reports and then how much accounts payable spend in processing those reports—let’s not even mention the...

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New Tools Counter Shopping Cart Abandonment
New Tools Counter Shopping Cart Abandonment
October 29, 2014  |  Mobile Commerce

Adobe has upgraded its shopping cart abandonment package to deliver realtime data and the ability to immediately reach out to that shopper. The earlier version...

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