Victoria’s Secret hopes to soon let its customers turn to AI for product recommendations. The apparel retailer has teamed with Google Cloud for a partnership that involves...
The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...
Loyalty is about knowing and rewarding customers, and the more intimate the purchase, the more you need to know about personalization. Speaking with PYMNTS for...
Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. The apparel company, owned by Victoria’s Secret, has been working for the...
Want more loyal customers? Give them a smooth checkout experience and the payment options and shopping features they desire. It’s not rocket science, but it...
It’s arguably the biggest deal in “Big Lingerie” since the breakup and spinoff of Victoria’s Secret last summer, as the mall-based physical store category leader...
Victoria’s Secret has acquired digitally-native intimates brand Adore Me, a move designed to help the lingerie and beauty products retailer as it looks to expand...
If experience is the new loyalty, as many believe, then now is the time for brands to harmonize channels, products and programs to capitalize on...
With smartphone penetration a done deal, 4G speeds now common and all our food and merchandise orderable online and delivered straight to the front door,...