advertising

Shoppable TV Shortens the Path to Purchase for Digital Merchants
Shoppable TV Shortens the Path to Purchase for Digital Merchants
March 11, 2024  |  Retail

As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...

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Meta’s New AI Video Model Aims to Make Search a Contextual Experience
Meta’s New AI Video Model Aims to Make Search a Contextual Experience
March 08, 2024  |  Meta

Meta’s development of a new AI model, designed to enhance video and user Feed recommendations, marks what could be a significant shift in the online commerce...

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Advocacy Groups Call for Regulatory Scrutiny of Walmart’s Vizio Acquisition
Advocacy Groups Call for Regulatory Scrutiny of Walmart’s Vizio Acquisition
March 04, 2024  |  Acquisitions

Several privacy and antitrust groups are reportedly calling for rigorous regulatory scrutiny of Walmart’s planned $2.3 billion acquisition of smart television maker Vizio. Get the Full Story...

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Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
February 21, 2024  |  Subscriptions

This week Walmart announced it is buying TV manufacturer Vizio for $2.3 billion. Get the Full Story Complete the form to unlock this article and...

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Meta Offers Advertisers Escape From Apple’s 30% Service Charge
Meta Offers Advertisers Escape From Apple’s 30% Service Charge
February 15, 2024  |  Meta

Meta said it is giving advertisers a way to avoid Apple’s 30% service charge. Get the Full Story Complete the form to unlock this article...

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UK Finance Watchdog Pulls 35 Crypto Apps Off Market
UK Finance Watchdog Pulls 35 Crypto Apps Off Market
February 14, 2024  |  Cryptocurrency

The U.K.’s financial watchdog says cryptocurrency companies still aren’t following the country’s new advertising law. Get the Full Story Complete the form to unlock this...

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Report: Walmart Aims to Buy Vizio for $2 Billion
Report: Walmart Aims to Buy Vizio for $2 Billion
February 13, 2024  |  Acquisitions

Walmart is reportedly in talks to acquire smart television maker Vizio for over $2 billion. Get the Full Story Complete the form to unlock this article and enjoy...

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AMZ Pathfinder and Yardline Partner on eCommerce Advertising Services, Funding
AMZ Pathfinder and Yardline Partner on eCommerce Advertising Services, Funding
February 12, 2024  |  Partnerships

AMZ Pathfinder and Yardline have partnered to help Amazon sellers boost their online presence. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

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