advertising

Google’s New Features Help Advertisers’ Products Stand Out In Search Results

Google’s New Features Help Advertisers’ Products Stand Out In Search Results
Google’s New Features Help Advertisers’ Products Stand Out In Search Results
July 16, 2020  |  eCommerce

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and...

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Google Caves On Data To Get Fitbit Merger Approval
Google Caves On Data To Get Fitbit Merger Approval
July 13, 2020  |  Google

Google, trying to meet regulators halfway, offered to pledge not to use fitness data to help it target ads in its purchase of Fitbit, Reuters...

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eCommerce Media Gets Its Own Upfront Event
eCommerce Media Gets Its Own Upfront Event
July 03, 2020  |  Retail

At a time when retail revenue is precious and the shift to Digital 3.0 is white-hot, eCommerce media is becoming a bigger factor in the...

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Facebook Responds To Advertiser Boycott
Facebook Responds To Advertiser Boycott
June 30, 2020  |  Retail

The Facebook ad boycott – which first found traction with retailers – gained momentum on Monday (June 29), as more brands joined the list of...

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Free Ads Coming To Google Search
Free Ads Coming To Google Search
June 29, 2020  |  Internet of Things

Google’s bold move earlier this year to eliminate the cost for merchants to sell on its Google Shopping platform appears to be working. Get the...

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Loss Of Advertisers Knocks Facebook’s Market Value Down $56B
Loss Of Advertisers Knocks Facebook’s Market Value Down $56B
June 29, 2020  |  Facebook

With advertising boycotts aplenty, Facebook CEO Mark Zuckerberg is now out $7 billion, Bloomberg reports. Get the Full Story Complete the form to unlock this...

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How Online Platforms Are ‘Gamifing’ Mobile Bill Payments
How Online Platforms Are ‘Gamifing’ Mobile Bill Payments
June 24, 2020  |  Digital Payments

The best way to get us to pay attention might be through that little screen in the palms of our hands. Get the Full Story...

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DOJ, States To Decide Whether To Join Forces On Google In Antitrust Probe
DOJ, States To Decide Whether To Join Forces On Google In Antitrust Probe
June 23, 2020  |  ANTITRUST

The Department of Justice (DOJ) and a group of state attorneys general are looking to meet soon to discuss an antitrust lawsuit against Google, sources...

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Google’s Reliance On Travel Ads Dents US Ad Revenue
Google’s Reliance On Travel Ads Dents US Ad Revenue
June 23, 2020  |  Google

Google‘s U.S. ad revenue is about to take a fall due to the decline in spending from many companies tightening their belts during the pandemic,...

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