Just as consumers grasped the appeal of contactless payments and other pandemic-era innovations, so too has the advertising industry — an unsettled sector in need...
Kroger Precision Marketing (KPM) has debuted a private programmatic advertising marketplace for brands and marketers of consumer packaged goods (CPGs), Supermarket News reported Wednesday (Oct....
Macy’s has taken its landlord, The Kaufman Organization, to court over the proprietor’s plan to allow Amazon to advertise on the billboard on top of...
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Amazon is selling more ads — and charging more for them — to companies seeking to buy product listings atop customers’ search results, CNBC reports....
Australian buy now, pay later (BNPL) company Afterpay on Tuesday (Aug. 24) announced the launch of Afterpay Ads. The new advertising solution allows brands to place...
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The European Commission (EC) has launched a formal investigation into Google’s digital advertising tactics, and will assess whether competition laws in the European Union (EU)...