advertising

Foursquare’s Data Deep Dive To Reclaim ‘Wasted’ Ad Dollars

Foursquare’s Data Deep Dive To Reclaim ‘Wasted’ Ad Dollars
Foursquare’s Data Deep Dive To Reclaim ‘Wasted’ Ad Dollars
August 19, 2016  |  Omnicommerce

If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close to $250B is...

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Twitter Brings Sponsors To Stickers
Twitter Brings Sponsors To Stickers
August 19, 2016  |  Payments Innovation

Twitter’s promoted stickers are the latest attempt by the social network to better appeal to merchants and advertisers.

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Foursquare’s Plan To Turn Data Into Dollars
Foursquare’s Plan To Turn Data Into Dollars
August 18, 2016  |  Omnicommerce

If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close to $250B is...

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Ad Industry Group Joins The Fight Against Fraudsters
Ad Industry Group Joins The Fight Against Fraudsters
October 30, 2015  |  News

The Trustworthy Accountability Group, an initiative created on behalf of the advertising industry to combat online criminal activity in digital advertising, announced yesterday (Oct. 29)...

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