Affton Coffelt

D2C Brand Builds Loyalty Offline, Gets New Customers In-Store
D2C Brand Builds Loyalty Offline, Gets New Customers In-Store
March 26, 2024  |  Retail

For brands relying on senses that cannot be communicated via eCommerce — smell, taste, touch — it can be difficult to build a pure-play direct-to-consumer...

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