Today’s increasingly digitized business-to-business (B2B) tech stack has transformed the way companies do business. At the same time, it is also transforming the way companies...
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small...
In the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). Capable of producing content such as...
CES 2024 was more than an occasion to introduce new gadgets, robots and artificial intelligence (AI)-driven product development. Turns out that marketers want to play...