American Girl

Adults Are Buying More Toys as Families Cut Back

Adults Are Buying More Toys as Families Cut Back
Adults Are Buying More Toys as Families Cut Back
May 14, 2024  |  Retail

Parents are buying fewer toys and games for their children, but adult collectors are still splurging on premium dolls, figurines and such, and toy and game...

READ MORE >
Mattel CEO Teases More ‘Barbie’ Content
Mattel CEO Teases More ‘Barbie’ Content
July 27, 2023  |  Earnings

At this point, everyone is seeing Barbie pink, whether you like it or not. And that’s a vision toymaker Mattel has ambitious plans to sustain.  ...

READ MORE >
Toymakers See New Opportunity to Sell to Grown-up Kids
Toymakers See New Opportunity to Sell to Grown-up Kids
October 10, 2022  |  Retail

At an eCommerce portal geared toward adults, toy maker Hasbro offers items such as a $350 model of a spaceship from Star Wars. Get the...

READ MORE >
Why American Girl Is Resetting Its Retail Experience
Why American Girl Is Resetting Its Retail Experience
November 07, 2019  |  Retail

Two decades ago American Girl was one of the players that introduced the world to a whole new concept — experiential retail — the idea...

READ MORE >
A New Take On Experiential Retail From A (Very) Experienced Player
A New Take On Experiential Retail From A (Very) Experienced Player
November 15, 2017  |  Retail

Experiential retail is everyone’s favorite buzzword of late, but American Girl mastered this concept a long time ago. About twenty years earlier, in Chicago, Illinois, the first...

READ MORE >