Dick’s Sporting Goods says that even amidst tariff worries, people want to be active. Get the Full Story Complete the form to unlock this article...
Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective...
The Sunday (Sept. 24) outing of Taylor Swift to watch Kansas City Chiefs’ standout Travis Kelce on the football field wasn’t just a topic of...
If it wasn’t the Lululemon Aligns for women or ABC pants for men that kept consumers come back, it’s the accessories. Get the Full Story...
As Adidas looks for a new chief executive, experts and analysts are advising the German footwear company to get creative. Get the Full Story Complete...
Seeking to boost its sustainability and reach new customers, Swiss athletic footwear and apparel brand On — which is backed by tennis star Roger Federer...
There is no shortage of startups that enter the wild world of direct-to-consumer (DTC) retail to address a hole in the market that leaves a...
The problem with most athletic wear is that no matter how well it works, no matter how comfortable it is and no matter how much...
Another day, another (possible) data breach: Adidas revealed that it has come under attack from cybercriminals looking to steal personal information. Get the Full Story...