audience

Persona Marketing Finds Its Place In Pandemic Retailing
Persona Marketing Finds Its Place In Pandemic Retailing
July 20, 2020  |  Retail

With more companies trying to catch up to Digital 3.0, the issue of audience identification becomes critical. Pre-pandemic versions of traditional customer segmentation have been...

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India Is Now Facebook’s Largest Audience, Knocking U.S. To Second Place
India Is Now Facebook’s Largest Audience, Knocking U.S. To Second Place
July 17, 2017  |  Facebook

Facebook reported to its advertisers that India has overtaken the United States to become the platform’s largest country audience. According to The Next Web, as...

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