Augmented Reality

Afterpay Enlists JD Sports, Crocs for Snapchat Virtual Try-On Experience
Afterpay Enlists JD Sports, Crocs for Snapchat Virtual Try-On Experience
September 01, 2021  |  Buy Now Pay Later

Buy now, pay later company Afterpay on Wednesday (Sept. 1) announced that its DROPSHOP virtual shopping experience will morph into a physical experience amid New...

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Made-to-Measure Suits Join Growing List of Virtual Fit Experiences
Made-to-Measure Suits Join Growing List of Virtual Fit Experiences
August 31, 2021  |  Retail

For many men, particularly young ones, the traditional way of buying a made-to-measure suit can be intimidating because of the many aspects that can be...

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Kohl’s Expands Augmented Reality Offering for eCommerce
Kohl’s Expands Augmented Reality Offering for eCommerce
August 31, 2021  |  Retail

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Gap Tackles ‘Fit Friction’ With Acquisition Of Virtual Try-On Company Drapr
Gap Tackles ‘Fit Friction’ With Acquisition Of Virtual Try-On Company Drapr
August 26, 2021  |  Retail

Gap Inc. has acquired eCommerce startup Drapr as part of the company’s increasing focus on digital sales, an initiative that helped boost the San Francisco-based...

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Perfect Corp. Pairs With Avon On AR- And AI-Based Sales
Perfect Corp. Pairs With Avon On AR- And AI-Based Sales
August 24, 2021  |  Retail

Beauty tech solutions provider Perfect Corp. on Tuesday (Aug. 24) announced a partnership with Avon México that will integrate augmented reality (AR) and artificial intelligence...

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Retailers Embrace Post-Pandemic Beauty Trend, But Cosmetics Have Gone D2C
Retailers Embrace Post-Pandemic Beauty Trend, But Cosmetics Have Gone D2C
July 22, 2021  |  Retail

As consumers continue their exodus from pandemic isolation to see friends and family after many months apart, personal presentation is once again resurging, leading many...

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Perfect’s YouCam Teams With Smashbox For AI Face Analyzer
Perfect’s YouCam Teams With Smashbox For AI Face Analyzer
June 29, 2021  |  Artificial Intelligence

Beauty technology startup Perfect, developer of the YouCam Makeup app, is further collaborating with Smashbox Cosmetics to create a face analyzer powered by artificial intelligence...

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Perfect Corp. Integrates With Facebook For AR Beauty-Try Ons
Perfect Corp. Integrates With Facebook For AR Beauty-Try Ons
June 23, 2021  |  Retail

Beauty technology company Perfect Corp. has integrated with Facebook for the growth of augmented reality (AR) digital beauty try-on and shopping experiences throughout Facebook and...

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Shopify Acquires Primer For AR Home Design Tools
Shopify Acquires Primer For AR Home Design Tools
June 11, 2021  |  Partnerships / Acquisitions

eCommerce platform Shopify has acquired Primer, an augmented reality (AR) app that lets users test the effects of a home improvement project before getting their...

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