Augmented Reality

As Virtual And Augmented Reality Rise, Retail Use Cases Come Into Focus
As Virtual And Augmented Reality Rise, Retail Use Cases Come Into Focus
January 21, 2020  |  Retail

Don’t look now, but virtual reality and augmented reality are starting to make bigger gains in the retail world. These are still early days but...

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ASOS Debuts Augmented Reality Online Shopping Tool
ASOS Debuts Augmented Reality Online Shopping Tool
January 17, 2020  |  Retail

Augmented reality (AR) can now be a factor in one of the most traditional, physical aspects of clothes shopping: trying the items on to see...

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Mastercard Launches AR App To Highlight Card Benefits
Mastercard Launches AR App To Highlight Card Benefits
January 09, 2020  |  Mobile

Mastercard, in an effort to help customers better understand the benefits available to them, has launched an augmented reality (AR) program to highlight that information....

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Facebook Is Developing Its Own OS To Rival Google, Apple
Facebook Is Developing Its Own OS To Rival Google, Apple
December 19, 2019  |  Facebook / Meta

In an effort to minimize future dependence on rivals Google and Apple, Facebook plans to develop its own operating system (OS), according to The Information. A customized...

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Commerce Uses Visuals To Improve Customer Experiences
Commerce Uses Visuals To Improve Customer Experiences
December 13, 2019  |  Retail

Don’t look now, but retailers and commerce are getting more visual with reality. Recently, Verizon announced that it’s partnering with Snap Inc., the company that owns popular...

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How Furniture Fuels AR And Other Retail Innovations
How Furniture Fuels AR And Other Retail Innovations
December 09, 2019  |  Retail

Everyone needs furniture and home furnishings, and that need is helping to drive innovation in that sector of the retail economy. Among the latest examples...

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Will Virtual Reality Pass the Sickness Test?
Will Virtual Reality Pass the Sickness Test?
November 22, 2019  |  Innovation

New, emerging and increasingly popular technologies go through a few tests on their way to more mainstream acceptance. Are they efficient? Are they secure? Are...

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Verizon And Snap Team On 5G To Power AR Development
Verizon And Snap Team On 5G To Power AR Development
November 21, 2019  |  Innovation

Verizon has announced that it’s partnering with Snap Inc., the company that owns popular social media video platform Snapchat, to provide 5G content for users,...

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Qualcomm Expects 5G Adoption To Outpace 4G
Qualcomm Expects 5G Adoption To Outpace 4G
November 21, 2019  |  Innovation

As retailers and payment service providers look for what might be their best 5G edges, clarity is emerging about the pace of the global rollout...

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