Baby Boomers

The Senior Factor In Smart Home Innovation
The Senior Factor In Smart Home Innovation
January 22, 2020  |  Innovation

The U.S. population is getting older. Today, there are roughly 50 million Americans over the age of 65, according to the U.S. Census Bureau, and...

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On Thanksgiving Eve, Holiday Shopping Trends Are Shaping Up
On Thanksgiving Eve, Holiday Shopping Trends Are Shaping Up
November 27, 2019  |  Retail

The holiday shopping season is upon us, and the trends for the season are emerging. Get the Full Story Complete the form to unlock this...

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73 Pct Of Millennials Will Use Mobile For Holiday Purchases
73 Pct Of Millennials Will Use Mobile For Holiday Purchases
November 21, 2019  |  Mobile

Millennials plan to spend more money this holiday season, and will use their mobile devices to do the majority of their shopping. Get the Full...

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Retail Innovation Is Not Just About Young Consumers
Retail Innovation Is Not Just About Young Consumers
October 15, 2019  |  Retail

When it comes to retail innovation, it’s not just young consumers who are driving change — so are older shoppers and an aging population. Get...

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Retail Innovation Depends On Older Consumers, Too
Retail Innovation Depends On Older Consumers, Too
August 14, 2019  |  Retail

Youngsters tend to get all the credit when it comes to being a force that drives retail innovation, and that’s fair enough. Their mobile habits,...

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Umbrella Raises $5M To Connect Seniors With Gig Workers
Umbrella Raises $5M To Connect Seniors With Gig Workers
July 12, 2019  |  Mobile Applications

An app meant to promote community for baby boomers called Umbrella has raised $5 million in a seed round led by Thrive Capital, with participation...

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How A Subscription Nutrition Brand Aims To Help An Aging Population
How A Subscription Nutrition Brand Aims To Help An Aging Population
April 09, 2019  |  Retail

eCommerce innovators are offering plant-based nutrition beverages designed for baby boomers and their parents with the help of the subscription business model. Take Perennial, which...

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