Right now, the headlines and news stories detailing the deluge of holiday merchandise on retailers’ shelves are a bit whimsical. Christmas is here, is the...
Back-to-school sales will set a record this year. The issue is whether it’s a record on the positive or negative side of the ledger, because...
You can probably tell by the happy looks on all the children’s faces, but in case not — back-to-school season is upon us. Not only...
About 22 years ago, Staples released what was arguably the best back-to-school commercial in human history. For those unable to watch at work, the commercial...
In 1996 — 21 years ago — Staples created and released one of the greatest television commercials in human history. Yes, we know that is a bold claim, particularly for an ad that...
Pencils, notebooks and crayons are on the shopping list for many kids as they get ready for the upcoming school year. As parents begin back-to-school shopping for...
Back-to-school spending seems to have delivered this year in the U.S., pushed by an nearly insatiable hunger of leggings and laptops. Spending has grown by...
It’s that time of year again — kids are heading back to school, the nights are getting cooler and there’s pumpkin spice everything, everywhere. It’s...
In 1996, parents would take their kids to the store to get school supplies. Twenty years later, they still do. No they don’t, you say?...