beauty

e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
February 02, 2024  |  Retail

e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. The “your best e.l.f.” visionOS app includes features that take...

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Kim Kardashian Hints at Reboot of Fragrance and Makeup Brands
Kim Kardashian Hints at Reboot of Fragrance and Makeup Brands
January 18, 2024  |  Retail

Television personality Kim Kardashian has made several ventures into the beauty and makeup market. KKW Beauty, her cosmetic line, was shuttered in 2021, while KKW...

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Cash-Strapped Consumers Are Still Buying Small Indulgences
Cash-Strapped Consumers Are Still Buying Small Indulgences
December 14, 2023  |  Retail

There is an economic theory that can be traced back to the Great Depression of the 1930s: the Lipstick Effect, which suggests that even in...

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Sally Beauty Says Shoppers Are Getting Frugal in The Beauty Aisle 
Sally Beauty Says Shoppers Are Getting Frugal in The Beauty Aisle 
November 14, 2023  |  Retail

Consumers are trimming down on the frills and only indulging in essential items, according to Sally Beauty in its latest quarterly update on Tuesday (Nov....

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Why Ulta Beauty Is Polishing Its Portfolio With a Wellness Boost
Why Ulta Beauty Is Polishing Its Portfolio With a Wellness Boost
October 26, 2023  |  Retail

Ulta Beauty is looking to give its retail therapy experience a wellness boost and has announced its plan to extend its in-store wellness areas to...

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Google Expands AR Beauty Features to Mobile Browsers
Google Expands AR Beauty Features to Mobile Browsers
October 25, 2023  |  eCommerce

Google has expanded the availability of its augmented reality (AR) beauty features by bringing them to mobile browsers. The tech giant introduced AR beauty features...

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Consumers More Cost-Conscious During Amazon’s Prime Big Deal Days
Consumers More Cost-Conscious During Amazon’s Prime Big Deal Days
October 10, 2023  |  Retail

Shoppers are reportedly opting for affordable items during Amazon’s fall sale for Prime subscribers. Early data from the retailer’s Prime Big Deal Days event reveals...

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Figure Out Your DNA: Kulfi Beauty Founder’s Secret to Engagement
Figure Out Your DNA: Kulfi Beauty Founder’s Secret to Engagement
September 27, 2023  |  Retail

Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it...

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Unilever Resurrects Plan to Unload Q-Tips and Other Brands
Unilever Resurrects Plan to Unload Q-Tips and Other Brands
September 20, 2023  |  Retail

Unilever could reportedly sell off some of its beauty and personal care brands. The consumer packaged goods (CPG) giant is working with Morgan Stanley and...

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