Sections
Branding
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RetailSpecial K, Other CPG Brands Step Up D2C Efforts
Now that consumer packaged goods companies have shown they can create products and sell...
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RetailCosmetics Branding Company FORMA Brands Heads Straight For Gen Z
It’s not the optimal time to be a makeup brand. Reasons to apply any...
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RetailSensory Branding: Right Scent, Right Time?
Sensory branding is having a moment. At Dunkin’, consumers can now buy coffee-flavored cereal....
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RetailCorona Beer Parent Company Tops Off DTC Trend
The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent...
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Restaurant innovationPaytronix CEO: Why Restaurants Want To Operate Their Own Ghost...
To say that last week was an active week of news in the restaurant...
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RetailSmart Retailers Inspire Confidence Via Cleanliness
Integrity. Honesty. Value. Customer-centricity. The list of positive retail brand attributes goes on and...
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RetailSummer 2020’s New Winning Accessory
The history of American fashion trends is bedecked with some strange entries. The summer...
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RetailDTC Brands See Media Opportunity In Crisis
In 1990, someone asked Sam Walton about the recession the country was in at...
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RetailLexus Gains A Partner In Online Reputation Management
With so many retailers hustling to capture the digital shift, it’s easy to let...
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Today In DataNew Approaches To Shopping And Branding Amid The Coronavirus
The coronavirus pandemic is changing daily life in the United States, as American consumers...
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RetailRetail Branding Comes Off The Back Burner
For retailers, especially those deemed non-essential and struggling with revenue, branding may be on...
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RetailBeyoncé Relaunches Ivy Park With Adidas Collaboration
With her new adidas x Ivy Park activewear collection, which gets its start online...
