Buy Buttons

The branded checkout buttons appearing on merchant web sites that offer consumers a quicker way to pay for something they want to buy online. Branded buy buttons are usually placed underneath the standard “buy” or “pay” button on the merchant’s checkout page and make it possible for consumers to pay for something without establishing an account with that merchant. Branded buy buttons use payment credentials that consumers have stored with the buy button brands. PayPal is the most widely accepted buy button, with Amazon Pay, Google Pay and Apple Pay also gaining acceptance in apps and online . In 2020, the four major global card networks joined forces to roll out a new standard “buy button” called Secured Remote Commerce which will capture and tokenize card credentials for consumers who wish to use guest checkout with a merchant.