America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it...
Snoop Dogg and Petco have teamed up for a new pet health ad campaign that features the rapper portraying a humanized version of a Doberman...
The proliferation of celebrity-backed brands in recent years has led to a saturation of the market, resulting in a diminishing impact on audience engagement. Celebrities,...
Hip-hop artists Jay-Z has made it onto Forbes’ 2023 Billionaires List thanks to his savvy investments in a range of consumer-focused industries. According to Forbes,...
The celebrity SPAC line-up just got a high-profile new player — a quite literal heavy-hitter. Former Yankees all-star third baseman Alex Rodriguez is throwing his...
In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by...
With her new adidas x Ivy Park activewear collection, which gets its start online and in Adidas stores at midnight, Adidas is betting on pop...
As part of a wave of fledgling cosmetics lines capitalizing on social media and celebrity founders, Kylie Jenner’s Kylie Cosmetics is on pace for approximately $200...
Champion boxer Manny Pacquiao announced the launch of his own cryptocurrency at a free concert in Manila, The Verge reported on Monday (Sept. 2). Called...