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Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
February 08, 2024  |  Subscriptions

With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant...

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Peacock Exceeded $1B Revenue in Q4 as Sports Drive Streaming Engagement 
Peacock Exceeded $1B Revenue in Q4 as Sports Drive Streaming Engagement 
January 25, 2024  |  Streaming

Peacock is seeing rapid growth, leveraging exclusive sports content to drive adoption in the face of stiff competition in the streaming space. The streaming platform’s...

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Peacock Breaks Streaming Records for Chiefs-Dolphins Game, but Will Subscribers Stay?
Peacock Breaks Streaming Records for Chiefs-Dolphins Game, but Will Subscribers Stay?
January 15, 2024  |  Subscriptions

Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game,...

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Comcast Reports Hack Exposed Data of Nearly 36 Million Xfinity Customers 
Comcast Reports Hack Exposed Data of Nearly 36 Million Xfinity Customers 
December 19, 2023  |  Security & Fraud

Comcast says hackers stole personal data from millions of customers during a recent breach. The data breach involved customers of the company’s cable and internet business Xfinity, Comcast...

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Streaming Services Promote Black Friday Deals After Adding New Tiers
Streaming Services Promote Black Friday Deals After Adding New Tiers
November 21, 2023  |  Streaming

Hulu has announced a Black Friday promotion that offers the streaming service’s Hulu (With Ads) plan at 99 cents a month for 12 months. The offer is available...

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As Cord-Cutters Drop Pay Cable, Streaming Services Need to Focus on Value
As Cord-Cutters Drop Pay Cable, Streaming Services Need to Focus on Value
March 06, 2023  |  Streaming

Cord-cutting continues as pay cable and traditional TV lost yet more ground in 2022, much of it to streaming competitors that in many cases are...

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Walmart’s Streaming Ambitions Latest Attempt to Match Amazon’s Prime Bundle
Walmart’s Streaming Ambitions Latest Attempt to Match Amazon’s Prime Bundle
August 09, 2022  |  Subscription Commerce

Borrowing a popular tactic from another sector — telecom — Walmart is reportedly in talks to bundle streaming subscriptions into Walmart+ memberships to level the...

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Telecoms to Offer High-Speed Access to Low-Income Households
Telecoms to Offer High-Speed Access to Low-Income Households
May 09, 2022  |  Technology

Several of the country’s largest telecommunication companies have agreed to help offer high-speed internet to millions of low-income customers. As The Wall Street Journal reported...

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Today in the Connected Economy: WhatsApp Looks to Attract More Users in India
Today in the Connected Economy: WhatsApp Looks to Attract More Users in India
April 27, 2022  |  Connected Economy

Today in the connected economy, WhatsApp is offering cash back rewards on peer-to-peer (P2P) payments in an effort to entice new customers in India. Plus,...

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